Student Group
This group has a limited budget, so they prioritize functionality over luxury. They require a compact room with essential furniture and amenities, such as a bed, wardrobe, desk, and internet access, to accommodate studying and working from home. Additionally, common areas for relaxation and socializing with friends are also important to them.
Single Working Professionals
This group generally has higher purchasing power and values quality of life. They prefer beautifully decorated rooms with stylish, soothing color schemes. The room should have modern and complete furniture and electrical appliances, especially high-quality beds and pillows to ensure ultimate relaxation after work. Having a chill-out area, such as a reading nook or a balcony, perfectly suits the lifestyle of this group.
Families with Children
The main factors for this group are safety and comfort for their little ones. They require spacious rooms with dedicated play areas for children. There should be designated spaces for toys and activities, such as a drawing table and a bookshelf. Furniture should have rounded edges, and the flooring materials must be non-slip. Electrical appliances should be regularly checked for safety. Additional amenities like cribs, children’s beds, or strollers will greatly convenience these families.
Elderly Group
The key considerations for this group are safety, comfort, and easy accessibility. The room should be on the ground floor or close to the elevator, with wide corridors sufficient for wheelchair access. Doorways and bathroom entrances should be extra wide. Inside the room, furniture should be arranged spaciously, with clear, straight walking paths. Non-slip flooring materials should be used. The bathroom should have grab bars and a seated toilet. Emergency buttons should be easily reachable, and there should be adequate lighting during both day and night to prevent falls.
Digital Nomad Group
The lifestyle of this group revolves around working from anywhere via the internet. They prioritize workspaces, whether it’s a desk in the room or a common co-working space. There should be ample power outlets, suitable lighting for work, and, most importantly, high-speed, stable internet, as they frequently participate in video calls. Moreover, a modern, stylish decor that incorporates local elements will greatly inspire their work.
Pet Owners
The key point is to create a safe and pet-friendly environment. Pet owners often prioritize flooring materials and furniture that are easy to clean, water-resistant, and scratch or chew-proof. There should be a space for pets to run and play, such as a lawn or a well-enclosed balcony. Dedicate a corner for pet food, water, and bedding. Additional services like a pet bathing and grooming area or CCTV for owners to check on their pets when away from home can be attractive selling points for this group.
